Online ads

Internet is cheaper than paper or TV. This is why digital advertising is a multi-billion value business that has already surpassed traditional mediums of ads.

Data is the backbone of digital advertising.

By leveraging this data, an ad’s effectiveness can be traced in the form of key markers such as total reach, type of audience, location of the target group, size of the potential audience etc.

This helps us to optimize internet ads over time.

With the advent of digital advertising, a wide variety of ways to showcase ads has been unleashed.

Ads can be in the form of static images, short videos, mobile orientation content etc. These can also contain actionable intent goals such as link clicks that direct the customer to the sale.

The unique selling point of online ads is its ability to customize targeting that are specific to particular audiences.

Ads can be set to be shown to people from specific local areas, age groups, genders, . Advertisers can customize each individual ad to a particular user based on the user’s previous preferences.

Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.

Online advertising can reach nearly every global market, and online advertising influences offline sales.

Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher’s publication schedule.

Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.